Corporate Event Brief Template

Direct answer: A good corporate event brief fits on a page and covers event type and purpose, date and time flexibility, London location, guest numbers, required services, timings and run of show, priorities, access and logistics, budget approach, deliverables, and your contact and decision process.

How to use this template

Copy the template below into your planning tool.
Fill in what you know; leave placeholders where you don't.
Circulate internally for sign-off before sharing with suppliers.
Use the same brief with every supplier so quotes can be compared fairly.
When you're ready, share your brief with EnterpriseEvent and we'll introduce relevant London suppliers.

This page is a copy-and-paste template. To submit your brief and receive introductions, use the submit page — no data is collected on this page.

The template

Event brief

1. Event overview
- Event name / working title:
- Event type (party, awards, conference, off-site, launch, other):
- Purpose (one sentence — what success looks like):
- Audience (internal, clients, mixed):

2. Date and timing
- Preferred date(s):
- Date flexibility (fixed / +/- 1 week / open):
- Start and end times:
- Setup and pack-down windows:

3. Location
- London area / borough(s) preferred:
- Venue status (confirmed / shortlisted / help required):
- Venue name and address (if known):
- Access notes (lifts, load-in, parking):

4. Guests
- Expected guest count:
- Confirmed range (min / max):
- Dietary or accessibility considerations:
- Dress code:

5. Services required
- [ ] Venue
- [ ] Catering / drinks
- [ ] Photography / video
- [ ] DJ / band / entertainment
- [ ] AV / production
- [ ] Styling / florals / branding
- [ ] Staffing / hosts
- [ ] Other:

6. Run of show (draft)
- Doors / arrival:
- Key moments (speeches, awards, entertainment):
- Meal or refreshments:
- Close:

7. Priorities (rank 1-3)
- Quality:
- Budget:
- Speed / lead time:
- Brand consistency:
- Other:

8. Access and logistics
- Loading access:
- Sound restrictions or curfews:
- Storage on site:
- Restrictions from building / landlord:

9. Budget approach
- Overall budget range (optional but recommended):
- Any hard caps per category:
- VAT treatment (inclusive / exclusive):
- Payment terms preference:

10. Deliverables expected
- What must exist after the event (photos, video, feedback, report):
- Delivery deadlines:

11. Contact and decision process
- Internal owner (name, role):
- Decision maker (name, role):
- Preferred contact channel and hours:
- Decision timeline:
- Contract sign-off responsibility:

12. Anything else suppliers should know
-

Section-by-section notes

Event overview

Anchor the brief with a one-sentence purpose. It helps suppliers propose the right thing rather than the biggest thing.

Date and timing

Being explicit about flexibility opens up more supplier availability and often better pricing.

Services required

Tick only what you actually need — a shorter brief attracts better-matched responses. See the service-specific guides for what to look for:

Budget approach

You don't have to publish a target. A working range is usually enough — see the cost guide for what tends to drive totals up or down.

Decision process

Clarity on who signs off and when saves everyone time. Suppliers can prioritise appropriately if they understand your decision window.

Related guides

Frequently asked questions

How long should a brief be?

One page is usually enough. Suppliers need clarity on scope, timings and constraints — not marketing copy. If you can answer the sections below in a page, you have a strong brief.

Should we share a budget?

Sharing a working range typically results in more useful proposals. Suppliers can shape their recommendation and you avoid wasting time on options outside your envelope.

Do we submit the brief on this page?

No — this page is a template you can copy. When you're ready to receive introductions, submit your brief on the submit page and we'll match relevant London suppliers.

Corporate event brief template